Litigation Update: Ban to Several E-Cigarette Flavors is Announced

On January 2nd, the Trump administration announced a plan to ban several e-cigarette pods flavors with the exemption of menthol and tobacco flavors and other devices for flavored liquid nicotine.

The intention of this partial ban is to take off the market the key flavors that purportedly appeal to youth the most, and thus help reduce teen vaping and slow down the fast-growing addiction and health-related issues affecting young users. The stated reasoning for targeting pods first is that while adults tend to buy the refillable open containers, the younger consumers strongly prefer flavored pods. Keeping the open containers’ flavors available, allows a large number of adult smokers to continue using e-cigarettes as their method to transition to an allegedly less harmful form of smoking.

The original plan by the current administration had contemplated banning all products. However, it is believed that because of strong lobbying by the vaping industry, the plan has been changed to eliminate instead the main products that attract teens the most while protecting the vaping industry and the jobs it generates.

Vaping companies will have a month to stop manufacturing, distributing and selling the identified products. Companies who continue selling those products beyond that time will have to confront FDA regulations. Manufacturers will have the opportunity to submit their products for rigorous FDA approval by May and reintroducing them to the market if approved.

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Author: Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based ForLawFirmsOnly Marketing, Inc., a client acquisition company that offers attorneys signed client cases.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping small business owners, Ed joined the staff of ForLawFirmsOnly Marketing as President and Managing Partner, where he is expanding the agency's cutting-edge services.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. He is taking that same holistic approach for small businesses, helping them grow their bottom line.Want to learn more about ForLawFirmsOnly Marketing, our client acquistion services or lead generation programs, or just talk to Ed about his visions for helping your business grow? Call him at 855-943-8736.

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